Camila-Catalina
Fernandez
SENIOR COPYWRITER
BRAND VOICE STRATEGIST
CONTENT EDITOR
Experienced copywriter specialising in sustainability and claims communications, combining creative storytelling with a strong understanding of EU compliance requirements to produce clear, credible, and substantiated consumer-facing copy.
🇪🇺
ABOUT CAMILAHi! My name is Camila-Catalina Fernandez and I’m a senior copywriter, content strategist and communications lead based in Cantabria, Spain.
Originally working out of Stockholm, I’ve collaborated with brands and creative teams across the US, UK and Europe and have been a copywriter on major commercial projects including projects and marketing ventures for H&M, Fjällräven, GANT, Photowall and Milkywire by Klarna to name a few.
Available for remote work, project-based assignments, and on-site collaboration when required.
I’m a multilingual copywriter, editor, and content creator
with over 10 years of experience, both freelance and in-house, working with major global brands. Besides developing strategic, conversion-driven copy across digital and print platforms I’ve also obtained a strong expertise in AI-assisted content production and SEO optimization, combining creativity with data-driven insights to create high-performing, search-optimized, and brand-aligned communication.
Before moving to Spain I ran Say Hello to My Little Pen, a copy bureau based in Stockholm, dedicated to delivering high-quality, tailored brand copy and content for clients such as Fjällräven, H&M, Estrid, GANT, Photowall and Milkywire by Klarna.
Is your company looking for a long-term collaboration with a dedicated and results-oriented communication expert that knows when to use AI… and more importantly, when to not?
E-mail me!
Portfolio
H&M
From international fashion campaigns to in-store material, text production and SoMe copy. Copy assets include but are not limited to: campaign copy, newsletters, SEO copy, in-store signs, packaging copy, brochures, staff material, UX and social media copy. Reference available.
Copywriter & text producer
Fjällräven
Head copywriter of the Kånken Content Calendar for all social media outlets, as well as text proofing English to Swedish copy and occasionally working with the Fjällräven Content Calendar.
Reference available.
Copywriter and translator/validator
CopywriterPhotowall
Copywriter producing website copy, campaign copy for website, magazine copy and trend reports. All original copy in English and Swedish.
CopywriterMeeat
Copywriter producing website copy, campaign copy for website, UX copy, packaging copy, CTA:s and tone of voice. All original copy in English and Swedish.